Insights & More

The important thing to understand here is that the power of the tool is in the telling. The story has to be told to an audience and that’s how it comes to life. There is no usefulness to a story if it’s not internalized by the audience, if they don’t live, breathe and imagine it....

Lately, many people have directly or indirectly been asking me what exactly we do. This definitely signalled the time for a blog entry! What do we do? Or for those who’ve read through the website by now – what would be an example of the business analysis we are talking about?
We are not an analytics company and neither do we claim usage of proprietary software where you can feed gigabytes of code expecting to churn out a magic solution for all your pains. We believe in sound theory, a “back to the basics” rigour, backed by years of perspective built painstakingly by working with consumers and analysing & understanding consumer data....

In our last project we got an “insight” into our own work, which we had not really realized until then. It’s called the transformation of thought……...

It’s been a year since we started Insights & More. We both had the same & strong philosophy for what we wanted to do – the question was whether others felt the same way! In our first blog entry, we want to highlight the reasons why we offer the two services we do. ...