Storytelling in Strategy - Co-Create a Tale
Article Synopsis
“..Stories are like the user interface of a smartphone. The average user doesn’t need to know the complex technology that works beneath the beautiful phone. They marvel at the outcome of such technology through the user experience. Similarly, real life is multi-variate. Most real-life outcomes cannot really be explained by just one or two variables. Stories are potent because they help us understand complexity in a simple way. There may be multiple reasons why something happens the way it does, and no mathematical analysis can illustrate that point to an average person in a way that they get it instantaneously….” For the full article, click on link.
Read moreSO, WHATS YOUR STORY
The important thing to understand here is that the power of the tool is in the telling. The story has to be told to an audience and that’s how it comes to life. There is no usefulness to a story if it’s not internalized by the audience, if they don’t live, breathe and imagine it....
THE METHOD IN THE MADNESS
Lately, many people have directly or indirectly been asking me what exactly we do. This definitely signalled the time for a blog entry! What do we do? Or for those who’ve read through the website by now – what would be an example of the business analysis we are talking about?
We are not an analytics company and neither do we claim usage of proprietary software where you can feed gigabytes of code expecting to churn out a magic solution for all your pains. We believe in sound theory, a “back to the basics” rigour, backed by years of perspective built painstakingly by working with consumers and analysing & understanding consumer data....
THE TRANSFORMATION OF THOUGHT
In our last project we got an “insight” into our own work, which we had not really realized until then. It’s called the transformation of thought……...
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