Insights & More

ONE YEAR

by Nandini Das Ghoshal 6 February 2009

6 Feb 2009

It’s been a year since we started Insights & More. We both had the same & strong philosophy for what we wanted to do – the question was whether others felt the same way! We are glad to be able to stand at this juncture & say that we have been successful. Successful in creating two services that we are most passionate about & clients have found value for – Business Analysis and Knowledge Writing. In our first blog entry, we want to highlight the reasons why these two services are the backbone of who we are & why we came to be.

Business Analysis. One of our passions. We discovered early in our careers that the same business mistakes are made repeatedly and new research is conducted for business questions we may already have the answers to. We learnt that knowledge from varied sources could be put together in a way that the jigsaw puzzle came together and business answers could emerge. It could spare the company a lot of cash in new research commissioned & help them make fast & accurate business decisions. Simple in thought but difficult to execute. Why?
Mainly the lack of a required rigorous approach towards analysis and expertise to extract insights from existing knowledge. The lack of willingness to look outside our own sphere of understanding. The lack of capable resources and organisational inertia. It was a frustration we experienced repeatedly in our work. Once out of the corporate system, we were sure that this was a valuable service to the research and knowledge divisions of companies & this was what we wanted to offer.
Our first year of existence has proved that our intuition was right. Trisha heads this service. She brings to it her passion for analysis, finely honed over the years in Procter and Gamble where she last worked as Head of Baby & Feminine Care, Consumer & Market Knowledge. She works with qualified and experienced marketing and analysis professionals to deliver excellent client value for the thousands already invested in research and reports.

Knowledge Writing. Our other passion. Apart from research, companies build up valuable experiences and expertise in their areas of operation. Top management have powerful thoughts and ideas which eventually languish for attention as immediate urgent affairs take precedence. Case studies have to be written. Knowledge articles created. Strategy papers drafted. All to perpetuate and share the invaluable organizational knowledge that may be residing with a few. But can companies hire extra heads just for this purpose? Obviously not. Moreover, we can do it better.
We offer our services as qualified and experienced people with a passion for business writing. I head this service. Our first year has seen us doing a range of writing projects – case studies, knowledge articles and reports based on expert interviews. The difference from other writers is that we follow a principle of “co-creation of intellectual content”. We get the client to sit with us and use us as sounding boards for thought expansion. We pitch in with our perspective and experience. The results are spectacular. In a recent experience, the client was ‘wowed’ by the transformation that he saw in his “thought leadership article“when he followed this simple process with us.

We are now looking ahead and feeling good about 2009. Our little firm is getting calls, picking up work and starting to look for associates who will enjoy themselves, doing what we do and the way we do it.

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