What We Do
Marketing & Communication Diagnosis
Answers client’s business question via a multi-data source, multi-time period analysis; Very effective for multiple market comparisons.
360⁰ Environment Review
A comprehensive category review including landscape assessment & consumer profiling.
Insight Generation Workshops
Helps generate “insights” for strategic roadmaps, marketing plans, innovation pipelines or communication plans using a combination of analysis and innovative techniques.
Knowledge Max
Gives better returns on your knowledge investments by establishing a practice of building regular foundational understanding using existing organizational data.
Consumer & Culture Connect
Determines the interconnections between consumer choices and cultural, social, economical and historical backgrounds. Useful for analyzing and crafting communication and understanding & predicting consumer choices in different countries and cultures.
Category Primers & Drivers
Predicts primers and drivers in a category’s life cycle; Very effective for new categories.
Our Clients
Our Work
Why is Market Research important but not enough?
Very often, a large part of our brief is about establishing foundational understanding for a category in a country or countries. It could be Detergents in Philippines or Sanitary napkins in China or Milk powder in India and such like. In the process we look at historical market research data that exists with the “owners” of the consumer knowledge in order to come up with some pattern or algorithm on consumer choices with respect to the category or the country or both. However, we cannot stop at that....
And the Answers were actually Always There
The Marketing Director of a flagship brand was worried. Volumes of the brand in a key geography had been declining for several years & no one knew why. ...
Predicting Growth Strategy in an Emerging Market
Anna, the Marketing Director, was both elated and worried. Elated – because they were seeing double-digit growth...