Crafting Thought Leadership Papers

by Nandini Das Ghoshal 13 October 2010

Raj worked in a media company and handled A grade accounts in the consumer products industry. He had done some pathbreaking analysis on media choices in the past year from his firm’s internal data and his boss recommended him to enter those for an internal global awards. Raj didn’t want to lose this opportunity but he knew that the entry paper needed to be framed in a powerful way. What was needed was a “thought paper” such that it could illustrate the wider applicability of the inferences emerging from it.
Insights & More followed its EXACT principle in executing this project. We spent a lot of face time with Raj and members of his team in co-creating the paper and also providing external perspective.
At the end of it, Raj was delighted with the results. In his own words , “ We were amazed at the thought expansion that resulted due to planned and structured ideation sessions with Insights & More team. They were able to elevate & transform the subject into work credible for a social scientist or brand strategist. These papers so created were rich in both style and substance.”

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