“Compared with other market research providers, I felt Insights & More had a clear edge in these areas:
○ Tremendous experience gained on the agency side as well as client (major IT vendor) side; in commercial as well as rigorous academic (business school) research; using tools and techniques from consumer as well enterprise research, and understanding the tools' value as well as limitations
○ Strong knowledge of Asian and other emerging markets; ability to tackle complex tasks (e.g. value-chain mapping) in segments where no data is available
○ Great conceptual thinking; ability to structure problems and assignments; awareness of current trends in the market research industry
Coming from a research background myself, and with 20 years' Asia experience, I fully appreciate the complexity of researching Asian markets and coming away with a coherent and properly contextualized story.
To tackle non-commodity, high-value research projects, I would certainly choose the Insights & More team for their maturity, reliability and all-round experience.”